2023 – Billy

BILLY
Freelance Creative Director & Designer, based in Austin, Texas. Previously a full-time parent, and before that, an ACD at R/GA.
And sometimes, a cartoonist.

billy.burkert@gmail.com | LinkedIn

JAY Z / MAGNA CARTA HOLY GRAIL
New York's biggest artist takes over New York's biggest billboards. We designed the app, which gave away one million copies of the brand new album, as well as dozens of Times Square billboards, utilizing and expanding the design language we used inside the app.
Design done at R/GA.

NIKE / SUMMER IS SERIOUS 2
During the summer, basketball reigns supreme on streets around the world. We searched for the baddest street-ballers, gave them a heroic trading-card treatment, and celebrated them online. Once the baddest were found, NBA pros drafted teams and flew them out to Barcelona for the most serious game of streetball ever.
Creative direction & illustration done at R/GA.

CROCS / COME AS YOU ARE
This one-of-a-kind brand deserves one-of-a-kind ads. Built to be completely flexible, and match the vibe of each silhouette, consumer, and placement. All to celebrate those who are fearlessly themselves.
Creative direction & design done at R/GA.

FRITO-LAY / RED ROCK DELI
This is a bold-flavored chip that needed a bold US launch campaign. For a brand new product, we need you to feel the flavors before you've even tried them. Animations & murals introduced you to the feeling of Red Rock Deli's flavors, and made sure you know what packaging to look out for on the store shelves.
Creative direction & design done at R/GA.

NIKE / KYRIE-OKE
Kyrie Irving is one of the most unexpected players in the NBA, so to launch his brand new shoe, we introduced the world to some of his most unexpected moves. Our team branded five of these moves, and brought them to life as special edition colorways of the Kyrie 2, short films, and custom shoe boxes. During this project, I proposed a Periscope stunt where Kyrie would sing whatever karaoke songs users requested. The name, Kyrie-oke, stuck around a lot longer than the stunt did, and became the official name of this colorway. Look mom, I named a Nike!
Creative direction & design done at R/GA.

SODA SENSE / THE EXCHANGE
When your home soda-maker runs out of CO2, you need a convenient way to get more. Soda Sense offers the fastest, cheapest way to get canisters, but they had a hard time explaining it in a simple & interesting way. So, we did that.
Creative direction & design, with the help of the incredible Wes Richardson.