Crocs – Be Yourselfie

Crocs —
Be Yourselfie

Crocs — Be Yourselfie

Roles: Art Direction, Design

Typical selfies cover our faces with filters and label us with trendy hashtags. But we wanted people to reveal more about themselves, without the time to over think it. After uploading their photo, they were presented with a quick series of unique word pairings – It was up to them to decide which describes them best. After choosing five, a shareable gif was generated for them to show the world who they truly are.