Nike —
Kyrie-oke

Nike — Kyrie-oke

Nike — Kyrie-oke

Roles: Art Direction, Design,
Inadvertent Product Naming

Roles: Art Direction, Design, Inadvertent Product Naming

Roles: Art Direction, Design, Inadvertent Product Naming

Kyrie Irving is one of the most unexpected players in the NBA, so to launch his brand new shoe, we introduced the world to some of his most unexpected moves. Our team branded five of these moves, and brought them to life as special edition colorways of the Kyrie 2, short films, and custom shoe boxes. 

During this project, I proposed a Periscope stunt where Kyrie would sing whatever karaoke songs users requested. The name, Kyrie-oke, stuck around a lot longer than the stunt did, and became the official name of this colorway. Look mom, I named a Nike!

Kyrie Irving is one of the most unexpected players in the NBA, so to launch his brand new shoe, we introduced the world to some of his most unexpected moves. Our team branded five of these moves, and brought them to life as special edition colorways of the Kyrie 2, short films, and custom shoe boxes.

During this project, I proposed a Periscope stunt where Kyrie would sing whatever karaoke songs users requested. The name, Kyrie-oke, stuck around a lot longer than the stunt did, and became the official name of this colorway. Look mom, I named a Nike!

Kyrie Irving is one of the most unexpected players in the NBA, so to launch his brand new shoe, we introduced the world to some of his most unexpected moves. Our team branded five of these moves, and brought them to life as special edition colorways of the Kyrie 2, short films, and custom shoe boxes.

During this project, I proposed a Periscope stunt where Kyrie would sing whatever karaoke songs users requested. The name, Kyrie-oke, stuck around a lot longer than the stunt did, and became the official name of this colorway. Look mom, I named a Nike!