Red Rock Deli is a premium Australian potato chip brand with a cult-like following, and it's coming to America. In America, every premium potato chip brand is boring! They lean on the same tropes over and over: marble slabs, rustic textures, and ingredient-porn. We wanted to take the personality of the chips you love to eat (Cheetos, Doritos, Pringles) and bring it to a premium brand. We wanted it to be Snacking Fantastic.

With a copywriting partner, we worked on every aspect of this brand. We concepted it, pitched it, designed it, illustrated it, and got it right to the launch finish line...

Red Rock Deli is a premium Australian potato chip brand with a cult-like following, and it's coming to America. In America, every premium potato chip brand is boring! They lean on the same tropes over and over: marble slabs, rustic textures, and ingredient-porn. We wanted to take the personality of the chips you love to eat (Cheetos, Doritos, Pringles) and bring it to a premium brand. We wanted it to be Snacking Fantastic.

With a copywriting partner, we worked on every aspect of this brand. We concepted it, pitched it, designed it, illustrated it, and got it right to the launch finish line...

Red Rock Deli is a premium Australian potato chip brand with a cult-like following, and it's coming to America. In America, every premium potato chip brand is boring! They lean on the same tropes over and over: marble slabs, rustic textures, and ingredient-porn. We wanted to take the personality of the chips you love to eat (Cheetos, Doritos, Pringles) and bring it to a premium brand. We wanted it to be Snacking Fantastic.

With a copywriting partner, we worked on every aspect of this brand. We concepted it, pitched it, designed it, illustrated it, and got it right to the launch finish line...