Nike —
City of Zoom

Nike — City of Zoom

Nike — City of Zoom

Roles: Art Direction, Design

Roles: Art Direction, Design

For All-Star Weekend, we transformed NYC into the City of Zoom. Zoom City events happened all over the Manhattan & Brooklyn – launches for brand new NYC-inspired colorways, basketball games on an LED court, and the launch of the Nike SNKRS App.

We created animated videos starring Micheal Rapaport introducing the concept of Zoom City, followed by Nike.com pages for the product line. During the weekend itself, we created maps to Zoom City, and ran the Zoom City Zone – A product trial event for all ages, which resulted in you being illustrated as a citizen of Zoom City.

Site Design
ZoomCity_CDP00X

Announcement Video

ZoomCity_Video_Boards_04
ZoomCity_Video_Boards_01
ZoomCity_Video_Boards_02
ZoomCity_Video_Boards_03

Posters

ZoomCity_Poster_01
ZoomCity_Poster_02
ZoomCity_Poster_03

Events

ZoomCity_Map
ZoomCity_Event05
ZoomCity_Event04
ZoomCity_Event01
ZoomCity_Event03
ZoomCity_Event02

Product Trial Social Assets

ZoomCityZone_01
ZoomCityZone_02

Other Projects

© Billy Burkert