For All-Star Weekend, we transformed NYC into the City of Zoom. Zoom City events happened all over the Manhattan & Brooklyn – launches for brand new NYC-inspired colorways, basketball games on an LED court, and the launch of the Nike SNKRS App.

We created animated videos starring Micheal Rapaport introducing the concept of Zoom City, followed by Nike.com pages for the product line. During the weekend itself, we created maps to Zoom City, and ran the Zoom City Zone – A product trial event for all ages, which resulted in you being illustrated as a citizen of Zoom City.

Site Design

Announcement Video

Posters

Events

Product Trial Social Assets

Other Projects

© Billy Burkert